Björn Borg Annual Report 2021

April 28, 2022

The Björn Borg Annual Report and Sustainability Report for 2021 are now available on the corporate website.

The reports can be found on the links below.

Annual report
Sustainability report

The sustainability report can be tailored according to interest.

About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear, sportswear and bags. It also offers footwear and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Group net sales amounted to around SEK 768.2 million in 2021, with an average of 162 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.

Tags & categories

Corporate

Social

Follow Björn Borg on Facebook

Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg

Apr 24

Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg

Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg

Apr 23

Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg

Tennis in Portofino, Italy.

📷 @thecrima

#bjornborg #TrainToLive

Apr 20

Tennis in Portofino, Italy.

📷 @thecrima

#bjornborg #TrainToLive

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

Apr 17

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Apr 16

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Apr 15

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Thursday motivation.

#bjornborg #TrainToLive

Apr 11

Thursday motivation.

#bjornborg #TrainToLive

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Apr 9

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Apr 4

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Apr 2

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Mar 30

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

Mar 28

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

Mar 27

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Mar 26

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 25

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

We’re proud to announce our collaboration with Swedish shoemaker Myrqvist – known for their top-quality footwear with Scandinavian minimalistic design. Launching style Båstad in two colors, beige and white, now available online at bjornborg.com.

#bjornborg #TrainToLive

Mar 21

We’re proud to announce our collaboration with Swedish shoemaker Myrqvist – known for their top-quality footwear with Scandinavian minimalistic design. Launching style Båstad in two colors, beige and white, now available online at bjornborg.com.

#bjornborg #TrainToLive

@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive

Mar 20

@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive

Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days.

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 18

Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days.

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Sunday outfit.

#bjornborg #TrainToLive

Mar 17

Sunday outfit.

#bjornborg #TrainToLive

Perfected for her since 1992.

#bjornborg #TrainToLive

Mar 14

Perfected for her since 1992.

#bjornborg #TrainToLive

Follow Björn Borg on Instagram

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnBzbHhIbjFEZXFr

Borg Woman 4 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLklRNG1iUE9aLXRn

BBHS24 16x9 1min

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmtSMzVwek5OQ1Zj

Borg Woman 5 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmg4OG9idDFCcEo4

Borg Woman 6 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnNfVDNHaklNeHhn

Borg Woman 3 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLk9kaDdNU2U4d1FF

Borg Woman 2 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLm1KYk9QbG1UTXR3

Borg Woman 2 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLl92RGE4azdESjVJ

Borg Woman 1 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkJuRUxOMjJheEY0

Borg Men 11 grade h264 230412 V1

Follow Björn Borg on YouTube