Björn Borg Annual Report 2023

April 25, 2024

The Björn Borg Annual Report and Sustainability report for 2023 are now available on the corporate website.

The reports can be found on the links below.
Annual report
Sustainability report

About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear, sportswear, bags and footwear. It also offers eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores and via own e-commerce at http://www.bjornborg.com. Group net sales amounted to SEK 872 million in 2023, with an average of 151 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.

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For the slow weekend mornings in bed. Alice Triangle Bra together with Alice High Waist Brief. Shown on images in size small.

#bjornborg #TrainToLive #alicexbjornborg

May 3

For the slow weekend mornings in bed. Alice Triangle Bra together with Alice High Waist Brief. Shown on images in size small.

#bjornborg #TrainToLive #alicexbjornborg

LAUNCH EVENT @alicestenlof 🫶

Thank you all for joining us last week in Stockholm, celebrating the launch of The Movement Capsule together with Alice. Beautiful location, amazing atmosphere with amazing people.

Special thank you to the one and only @kon.bo for the tough workout, and also to @joeandthejuice @nocco @barebells @nobealoevera for the food, drinks and snacks. And of course to @hoss.agency for making all of this happen 🤝

#bjornborg #TrainToLive #alicexbjornborg

May 2

LAUNCH EVENT @alicestenlof 🫶

Thank you all for joining us last week in Stockholm, celebrating the launch of The Movement Capsule together with Alice. Beautiful location, amazing atmosphere with amazing people.

Special thank you to the one and only @kon.bo for the tough workout, and also to @joeandthejuice @nocco @barebells @nobealoevera for the food, drinks and snacks. And of course to @hoss.agency for making all of this happen 🤝

#bjornborg #TrainToLive #alicexbjornborg

We love that Sodalite Blue.

#bjornborg #TrainToLive #alicexbjornborg

Apr 30

We love that Sodalite Blue.

#bjornborg #TrainToLive #alicexbjornborg

Monday motivation @alicestenlof.

#bjornborg #TrainToLive #alicexbjornborg

Apr 29

Monday motivation @alicestenlof.

#bjornborg #TrainToLive #alicexbjornborg

Weekend outfit.

#bjornborg #TrainToLive

Apr 27

Weekend outfit.

#bjornborg #TrainToLive

Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg

Apr 24

Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg

Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg

Apr 23

Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg

Tennis in Portofino, Italy.

📷 @thecrima

#bjornborg #TrainToLive

Apr 20

Tennis in Portofino, Italy.

📷 @thecrima

#bjornborg #TrainToLive

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

Apr 17

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Apr 16

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Apr 15

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Thursday motivation.

#bjornborg #TrainToLive

Apr 11

Thursday motivation.

#bjornborg #TrainToLive

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Apr 9

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Apr 4

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Apr 2

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Mar 30

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

Mar 28

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

Mar 27

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Mar 26

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 25

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

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YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLldlTElXck00ZXJr

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BBSS25 16x9 Running

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BBSS25 16x9 Borg

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