Björn Borg Annual Report 2023

About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear, sportswear, bags and footwear. It also offers eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores and via own e-commerce at http://www.bjornborg.com. Group net sales amounted to SEK 872 million in 2023, with an average of 151 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.