Björn Borg dumpar begagnade underkläder vid Vita Huset


19 139 avlagda trosor och kalsonger har skickats in från hela världen till Björn Borg under det senaste halvåret. I
omröstningen på sajten om vem som ska ta emot underkläderna fick USA:s president George W Bush en fjärdedel
av rösterna, närmare bestämt 4 828 stycken. I veckan levererades lika många underkläder som röster av Björn Borg
till Vita Huset.

– Med kampanjen Peace on Earth vill vi visa att man kan sätta fokus på viktiga frågor, var och en på det sätt som
ligger en närmast. I Björn Borgs fall, underkläder. Vi har lämnat det helt i konsumenternas händer vem som ska ta
emot underkläderna och nu har vi personligen sett till att kalsongerna levererats till George W Bush, säger Jimmy
Johansson, vice vd på Björn Borg.

Alla i hela världen uppmanas fortsätta att skicka in avlagda underkläder till Björn Borg. När ett nytt klädberg byggts
upp på Björn Borgs kontor kan en annan krigförare se fram emot ett lass begagnade underkläder. Vem mottagaren
blir återstår att se.

Leveransen av underkläderna kan du se här:
http://www.bjornborg.com/en/Missions/Peace-on-Earth/?varDelivery=1

För mer information, vänligen kontakta
Rocky af Ekenstam Brennicke, PR och
eventansvarig, Björn Borg
Telefon: +46(0)8-527 33 715
E-post: rocky.brennicke@bjornborg.com

Annette Hallberg, Jung
Telefon: +46(0)8-410 556 970
E-post: annette@jungrelations.com

Tags & categories

Sports Hour with @karin__lundstrom 🔥

“Sometimes, simplify to make movement happen. Like. At home 4 exercises to target important muscles for upper back strength and core stability, week spots (for many). Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds each side for quality:
kneeling banded straight arm push 10-15 slowkneeling banded scapula w lat pull10-15 slowkneeling banded rotator pull 8-10 r/l slowplank banded lateral arm walkout 10-15 slowside hold banded arm felt pull 8-10 r/l slow
rest repeat x”

#bjornborg #TrainToLive
Centre Premium - the latest addition to our Centre Collection. Timeless pieces that never go out of style.

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The ultimate premium feeling. 
Made from top-quality, extra-long Supima® cotton that is breathable and wrinkle-resistant. The Premium Boxer gives unrivalled comfort. And it looks incredibly good.

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Sports Hour @vildeehaa. 

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We’re thrilled to announce that Björn Borg and Barry’s will be partnering up during this year. With our shared values as a strong foundation, we feel that this is a perfect match.

At Björn Borg and Barry’s we share the belief that moving our bodies makes us better versions of ourselves and enriches our lives. Together we get stronger in mind, body, and soul – one sweaty workout at a time.

Expect a lot of exciting things to come!

#bjornborg #TrainToLive
A few tips for a more sustainable Monday.

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Sports Hour with @karin__lundstrom 🤝👇

“Easy access on weekends with short at home flows, but still full connection burn. Like. Target ABS with clever add ons so it is at the same time full body stability - gymnastic strength we all benefit from. Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds for quality:
- 10 Leg raise and drop with arms straight side press to the band.
- 20 alt leg raise and drop with arms straight side press to the band.
- 10 banded alt straight connection knee to elbow.
- 10 alt crossing connection knee to elbow.
- 10 foot assisted banded lateral hip raises R/L.
- 10 banded star fish R/L.

#bjornborg #TrainToLive
Set a plan. Stick to it. 

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Heritage.

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We’re ready, are you? Watch this space.
What’s your best guess?

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Spring/Summer Collection 2023.

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