Don’t forget that a 30 minute HIIT workout releases a chemical cocktail in your brain. #Exerhighs
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Interim Report Q2 2018
Published on August 17, 2018.
Fashion releases
’VERSUS’ -BORG
Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as a tennis and sports brand and the launch of its ‘Signature Collection’ – strongly linked to the style icon Björn Borg himself and the iconic sportswear era during of the 1970’s.Read more
Get a trip by working out – Björn Borgs new campaign is all about Exerhighs
Training does brilliant things with our bodies, that’s no news. What’s even more fascinating is what it does to our brains. When working out, feel-good chemicals are released in our...
Tifo hijacks the World Cup premiere for LGBTQ rights
During the premiere of the World Cup in Russia, a gay couple kissing with Russian and Saudi Arabian flags painted on their cheeks is displayed through a tifo in Augmented Reality. Together...
MARRIAGE UNBLOCKED: NOW EVERYONE CAN WALK DOWN THE AISLE ON BLOCKCHAIN
Today love is controlled by states and religions – this means same-sex marriages are forbidden in 87% of all countries in the world. That’s the background to the initiative Marriage Unb...
BJÖRN BORG SIGNATURE COLLECTION ACCESSIBLE IMMEDIATELY AFTER SHOW
At 8.30 pm this evening BJÖRN BORG showcased a ‘see now, buy now’ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm. The Signature Collection is now released and ...
BJÖRN BORG PLAYS A GAME OF TENNIS ACROSS THE U.S. – MEXICO BORDER
Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil an...
Gäme. Set. Match! Björn Borg in collaboration with Häagen-Dazs in tribute to Wimbledon.
Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to t...
