Interim Report Q1 2018 was published on May 17, 2018.

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August 17, 2018Interim Report Q2 2018
November 16, 2018Interim Report Q3 2018

Fashion releases

September 1, 2017

Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as a tennis and sports brand and the launch of its ‘Signature Collection’ – strongly linked to the style icon Björn Borg himself and the iconic sportswear era during of the 1970’s.Read more

June 14, 2018
Tifo hijacks the World Cup premiere for LGBTQ rights
During the premiere of the World Cup in Russia, a gay couple kissing with Russian and Saudi Arabian flags painted on their cheeks is displayed through a tifo in Augmented Reality. Together...
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June 11, 2018
MARRIAGE UNBLOCKED: NOW EVERYONE CAN WALK DOWN THE AISLE ON BLOCKCHAIN
Today love is controlled by states and religions – this means same-sex marriages are forbidden in 87% of all countries in the world. That’s the background to the initiative Marriage Unb...
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August 31, 2017
BJÖRN BORG SIGNATURE COLLECTION ACCESSIBLE IMMEDIATELY AFTER SHOW
At 8.30 pm this evening BJÖRN BORG showcased a ‘see now, buy now’ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm. The Signature Collection is now released and ...
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July 11, 2017
BJÖRN BORG PLAYS A GAME OF TENNIS ACROSS THE U.S. – MEXICO BORDER
Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil an...
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June 29, 2017
Gäme. Set. Match! Björn Borg in collaboration with Häagen-Dazs in tribute to Wimbledon.
Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to t...
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May 16, 2017
BJÖRN BORG shows ´See now, Buy now´ Exclusive Collection at the Royal Tennis Hall at Fashion Week Stockholm in August
At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Bj...
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June 14, 2018Björn Borg @Facebook

Today, Russia and Saudi Arabia meet at the World Cup opening game. Two nations with some of the world’s most restrictive LGBTQ rights. So we decided to hijack the game with a hidden message. Use our AR tifo at tifo.marriageunblocked.com to support love for all.

#MarriageUnblocked