Interim Report January - June 2019
Published on August 16, 2019.
Fashion releases
Listen to the workout symphony that makes you smarter
Science shows that training makes you smarter. So does classical music. Björn Borg decided to combine the two to see if it was possible to create the world’s smartest workout symph...
Björn Borg and Robyn present RBN
Today, Swedish sports fashion brand Björn Borg releases their exclusive capsule collection RBN with international pop star and fashion icon Robyn. The modern unisex collection presents ...
Inbjudan till Analytiker- och pressträff
Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för tredje kvartalet 2018.
Björn Borg in collaboration with well-known fashion artist Ryan Hawaii
Swedish sportswear brand Björn Borg drop their new collaboration – an underwear collection created by Ryan Hawaii – One of the world’s most interesting designers today.
Swap drugs for sportswear – workout is the new high
Last week, a revolutionary pop-up shop opened in central Amsterdam, where people could swap drugs for sportswear. Why? Because you don’t need drugs to get high – the same feel-good sub...
Get a trip by working out – Björn Borgs new campaign is all about Exerhighs
Training does brilliant things with our bodies, that’s no news. What’s even more fascinating is what it does to our brains. When working out, feel-good chemicals are released in our...
Tifo hijacks the World Cup premiere for LGBTQ rights
During the premiere of the World Cup in Russia, a gay couple kissing with Russian and Saudi Arabian flags painted on their cheeks is displayed through a tifo in Augmented Reality. Together...
MARRIAGE UNBLOCKED: NOW EVERYONE CAN WALK DOWN THE AISLE ON BLOCKCHAIN
Today love is controlled by states and religions – this means same-sex marriages are forbidden in 87% of all countries in the world. That’s the background to the initiative Marriage Unb...
’VERSUS’ -BORG
Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as...
