Ready to gear up? #ChangeYourGame
Interim Report Q2 2016
Björn Borg AB interim report January – June 2016 was published on August 19, 2016.
Fashion releases
Legend Turns 60 – Björn Borg celebrated through tennis collection
On June 6, 1956, Björn Borg was born and would, after a lot of hard work and never giving up, become one of the greatest tennis legends in history. Read more
Change your game with Performance Underwear
Women have used sports underwear and appreciated its functionalities for years. So why are men restrained to working out in cotton underwear that go wet and heavy? Not anymore. On September...
Patrik Nilsson appointed as Björn Borg game changer ambassador
Just days before the prestigious Ironman Copenhagen, triathlete Patrik Nilsson – Swedish Ironman record holder and two-time Ironman Champion, is the next athlete to be presented as a...
60 YEAR-OLD HIGH DIVER CELEBRATED AS GAME CHANGER BY BJÖRN BORG ON SWEDISH MOTHER’S DAY.
At the age of 57, Annika Naenfeldt started training high diving. This weekend, she competes for Sweden in the LEN European Aquatics Championships in London after only three years of...
BJÖRN BORG LAUNCHES “NUDE” UNDERWEAR FOR ALL SKIN TONES.
On March 21, Björn Borg introduces the Skin Collection; skin toned underwear for everyone. The collection is deliberately launched on the United Nation’s Racial Discrimination Day, as...
SPORT FASHION BRAND BJÖRN BORG AWARDS BALLET DANCER TO BECOME 1ST MUSLIM HIJABI BALLERINA.
The 14-year-old Australian ballet dancer was refused to wear her Hijab to ballet studio. But nothing could stop her from pursuing her passion. On Valentine’s Day, Stephanie Kurlow i...
CRAIG GREEN’S NEW COLLECTION: CAPSULE SPORTSWEAR FOR MEN AND WOMEN.
In an art gallery in central Stockholm last night, Craig Green presented his new sportswear capsule collection, for men and women, in collaboration with sportswear brand Björn Borg. ...
