Björn Borg AB Interim Report January – September 2017

July 1 – September 30, 2017

  • The Group’s net sales increased by 14.3 percent to SEK 205.7 million (180.0). Currency effects on sales were marginal in the quarter.
  • The gross profit margin was 56.3 percent (50.4).
  • Operating profit amounted to SEK 32.0 million (28.6).
  • Profit after tax amounted to SEK 24.6 million (24.7).
  • Earnings per share before and after dilution amounted to SEK 0.98 (0.95).

January 1 – September 30, 2017

  • The Group’s net sales increased by 14.3 percent to SEK 526.2 million (460.2). Excluding currency effects sales increased by 13.3 percent.
  • The gross profit margin was 52.6 percent (51.1).
  • Operating profit amounted to SEK 38.5 million (42.8).
  • Profit after tax amounted to SEK 26.3 million (29.0).
  • Earnings per share before and after dilution amounted to SEK 1.04 (1.14).

Quote from the CEO

“During a two-week period in August we created the highest measured PR value generated to date by a single campaign. The Signature tennis collection and fashion show received a lot of attention, including in Vogue magazine. After the campaign, the singer Lady Gaga did a yoga session wearing our Clara High Waist Tights and Björn Borg Solid Triangle Bra, which she immortalized in an Instagram post to her 26 million followers,” commented CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Daniel Grohman, CFO, telephone +46 8 506 33 700

This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above on November 16, 2017 at 7:30 am (CET).

Tags & categories

Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive