Behind the Scenes

Tennis in Portofino, Italy.

📷 @thecrima

#bjornborg #TrainToLive

Apr 20

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

Apr 17

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Apr 16

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Apr 15

Thursday motivation.

#bjornborg #TrainToLive

Apr 11

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Apr 9

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Apr 4

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Apr 2

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Mar 30

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

Mar 28

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

Mar 27

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Mar 26

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 25

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

We’re proud to announce our collaboration with Swedish shoemaker Myrqvist – known for their top-quality footwear with Scandinavian minimalistic design. Launching style Båstad in two colors, beige and white, now available online at bjornborg.com.

#bjornborg #TrainToLive

Mar 21

We’re proud to announce our collaboration with Swedish shoemaker Myrqvist – known for their top-quality footwear with Scandinavian minimalistic design. Launching style Båstad in two colors, beige and white, now available online at bjornborg.com.

#bjornborg #TrainToLive

@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive

Mar 20

Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days.

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 18

Sunday outfit.

#bjornborg #TrainToLive

Mar 17

Perfected for her since 1992.

#bjornborg #TrainToLive

Mar 14

Got something to add? Share with us in the comments.

#bjornborg #TrainToLive

Mar 12

Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th.
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 11