Behind the Scenes

Brand Summit deluxe

Our Global Brand Summit, when Borgers from all around the world gather in our Stockholm HQ, is a highlight for every season, and as always, our recent Brand Summit was better than ever! Our Autumn/Winter-20... Read more

A symphony of intelligent training

Training doesn't just make you stronger, it makes you smarter as well. So does classical music. We decided to combine the two to see if it was possible to create the world’s smartest workout symphony. B... Read more

Joy and inspiration at our spring sales meeting

Every season, our sales staff and managers from all across the Björn Borg world are invited to what we call the Global Brand Summit in our headquarters in Stockholm. During the two-day event our guests ... Read more

Pulka Race 2019

Our annual sled race is always a complete success and this year was no exception. In tough competition it just may be the event of the year. Join in! Read more

New Year, yes, but here’s the year that passed. We had a blast!

When turning the page into a new year, we like to look back and celebrate the victories and happenings that we appreciated the most during the year that passed. While doing this, we also take the opportunity... Read more

Best team activity of the year – the annual Pulka Race!

The annual Pulka Race gets better and better. In a number of heats, a winning team is crowned with the honourable pulka cup. This year's winning team: Our Head Coach and our CFO took revenge on their loss... Read more

Sports Hour

One thing is holy at Björn Borg: our weekly Sports Hour on Fridays between 11-12. Join us in the fun and get smitten by the joy! We strongly encourage you to follow suit! ... Read more

Health Promoting Manager of the Year

Performance Management in a Björn Borg sense is about finding time to do the things in your free time that you love and that empowers you, to work out together with your friends at work and to become t... Read more

Pulka race 2017

For two years in a row, thus far, Björn Borg staff has enjoyed the annual Pulka Race. It is a competition set up in different heats, and held in the greater Stockholm region. Read more

Healthy Business Award

Last October, Björn Borg received the world’s first-ever Healthy Business Award during the HR and leadership seminar Healthy Business in Stockholm. Read more