Behind the Scenes

Joy and inspiration at our spring sales meeting

Every season, our sales staff and managers from all across the Björn Borg world are invited to what we call the Global Brand Summit in our headquarters in Stockholm. During the two-day event our guests ...Read more

Pulka Race 2019

Our annual sled race is always a complete success and this year was no exception. In tough competition it just may be the event of the year. Join in!Read more

New Year, yes, but here’s the year that passed. We had a blast!

When turning the page into a new year, we like to look back and celebrate the victories and happenings that we appreciated the most during the year that passed. While doing this, we also take the opportunity...Read more