Behind the Scenes

Brand Summit deluxe

Our Global Brand Summit, when Borgers from all around the world gather in our Stockholm HQ, is a highlight for every season, and as always, our recent Brand Summit was better than ever! Our Autumn/Winter-20... Read more

A symphony of intelligent training

Training doesn't just make you stronger, it makes you smarter as well. So does classical music. We decided to combine the two to see if it was possible to create the world’s smartest workout symphony. B... Read more

Joy and inspiration at our spring sales meeting

Every season, our sales staff and managers from all across the Björn Borg world are invited to what we call the Global Brand Summit in our headquarters in Stockholm. During the two-day event our guests ... Read more

Pulka Race 2019

Our annual sled race is always a complete success and this year was no exception. In tough competition it just may be the event of the year. Join in! Read more

New Year, yes, but here’s the year that passed. We had a blast!

When turning the page into a new year, we like to look back and celebrate the victories and happenings that we appreciated the most during the year that passed. While doing this, we also take the opportunity... Read more