Press releases - Corporate

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2016

December 8, 2016

Björn Borg acquires benelux distributor baseline

Björn Borg acquires Baseline Group, the current distributor of Björn Borg products in the Netherlands and Belgium (Benelux). The distribution agreement for Benelux was terminated in December 2015, to e... Read more

November 2016

bjorn-borg-interim-report-q3-2016-featured
November 14, 2016

Björn Borg AB Interim Report January – September 2016

The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent. Read more

October 2016

Björn Borg HR Director Lena Nordin accepting the award
October 10, 2016

Björn Borg receives Healthy Business Award

Björn Borg received the world’s first-ever Healthy Business Award during the HR and leadership seminar Healthy Business in Stockholm yesterday, October 6th. Healthy Business Awards puts the light on co... Read more

August 2016

Bjorn-Borg-Interim-Report-Q2-2016
August 19, 2016

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market. Read more

June 2016

June 13, 2016

BJÖRN BORG ANNUAL REPORT 2015

Read more

May 2016

Björn Borg Logotype
May 20, 2016

Report from Björn Borg’s Annual General Meeting 2016

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. CET on 19 May 2016 at the company’s offices in Stockholm. Read more
Björn Borg Logotype
May 19, 2016

Björn Borg AB Interim Report January – March 2016

The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1). Sales were not affected by exchange rates. The gross profit margin was 50.0 percent (53.6). Operating profit amounted to SEK 1... Read more
May 16, 2016

Björn Borg acquires UK subsidiary.

Björn Borg has acquired the shares held by the minority shareholder of subsidiary Björn Borg UK Limited, representing 20% of total share. Following the acquisition, the UK subsidiary is now wholly owned b... Read more

April 2016

April 18, 2016

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Thursday, 19 May 2016 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm,... Read more

February 2016

February 19, 2016

BJÖRN BORG AB YEAR END-REPORT JANUARY – DECEMBER 2015

STRONG QUARTER Read more