Press releases - Corporate
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
May 2024
May 16, 2024
At Björn Borg AB’s Annual General Meeting on 16 May 2024 the following resolutions were made:Financial accounts and disposition of the company’s profit etc.The Annual General Meeting adopted the parent comp...
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May 16, 2024
JANUARY 1 – MARCH 31, 2024 Group’s net sales amounted to SEK 256.8 million (246.9), an increase of 4.0 percent. Currency neutral, net sales increased by 3.7 percent. Net sales for own e-commerce increased by ...
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April 2024
April 25, 2024
The Björn Borg Annual Report and Sustainability report for 2023 are now available on the corporate website.
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April 9, 2024
The shareholders of Björn Borg AB (publ) ("Björn Borg") are hereby invited to the annual general meeting on Thursday, May 16, 2024 at 5:30 p.m. in Gate:1's premises, Frösundaviks allé 1, 169 70 Solna. Reg...
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March 2024
March 19, 2024
Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board.
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March 11, 2024
Björn Borg plans to fully integrate the footwear product category. This means that Björn Borg will design, develop and distribute products in the category in all markets. While the integration may imply s...
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February 2024
February 23, 2024
OCTOBER 1 – DECEMBER 31, 2023 Group’s net sales amounted to SEK 197.6 million (198.4), a decrease of 0.4 percent. Currency neutral, net sales decreased by 3 percent. Net sales for own e-commerce increased by ...
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February 20, 2024
Björn Borg has been informed that Unlimited Footwear Group B.V., whose subsidiary Serve&Volley B.V., as licensee is responsible for Björn Borg's product category shoes, has initiated restructuring p...
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November 2023
November 17, 2023
JULY 1 – SEPTEMBER 30, 2023 Group net sales amounted to SEK 262.1 million (248.6), an increase of 5 percent. Currency-neutral, net sales increased by 1 percent. Net sales for own e-commerce and e-tailers a...
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August 2023
August 18, 2023
APRIL 1 – JUNE 30, 2023 Group net sales amounted to SEK 165.6 million (161.5), an increase of 3 percent. Currency-neutral, net sales decreased by 2 percent. Net sales for own e-commerce and e-tailers amo...
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May 2023
May 17, 2023
At Björn Borg AB's Annual General Meeting on May 17 2023, the following resolutions were made in accordance with the proposals submitted by the Board of Directors and the nomination committee before ...
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May 17, 2023
JANUARY 1 – MARCH 31, 2023 Group’s net sales amounted to SEK 246.9 million (226.6), an increase of 8.9 percent. Currency-neutral, the net sales increased by 5.2 percent. Net sales for own e-commerce and...
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April 2023
April 26, 2023
The Björn Borg Annual Report and Sustainability report for 2022 are now available on the corporate website.
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April 13, 2023
The shareholders of Björn Borg AB (publ) ("Björn Borg") are hereby invited to the annual general meeting on Wednesday, May 17, 2023 at 5:30 p.m. in Gate:1's premises, Frösundaviks allé 1, ...
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March 2023
March 30, 2023
Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board.
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February 2023
February 23, 2023
OCTOBER 1 – DECEMBER 31, 2022 Group’s net sales amounted to SEK 198.4 million (180.6), an increase of 9.9 percent. Net sales for own e-commerce and e-tailers amounted to SEK 77.0 million (63.8), an inc...
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November 2022
November 18, 2022
JULY 1 – SEPTEMBER 30, 2022 Group net sales amounted to SEK 248.6 million (240.1), an increase of 3.5 percent. Net sales for own e-commerce and e-tailers amounted to SEK 82.2 million (86.3), a decrease o...
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August 2022
August 19, 2022
APRIL 1 – JUNE 30, 2022 Group’s net sales amounted to SEK 161.5 million (162.8), a decrease of 0.8 percent. Net sales for own e-commerce and e-tailers amounted to SEK 51.6 million (61.3), a decrease of ...
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May 2022
May 19, 2022
JANUARY 1 – MARCH 31, 2022 The Group’s net sales amounted to SEK 226.6 million (184.7), an increase of 22.7 percent. Net sales for own e-commerce and e-tailers amounted to SEK 91.2 million (85.6), an ...
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May 19, 2022
At Björn Borg AB’s Annual General Meeting on 19 May 2022 the following resolutions were made:
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April 2022
April 28, 2022
The Björn Borg Annual Report and Sustainability Report for 2021 are now available on the corporate website.
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April 11, 2022
The shareholders of Björn Borg AB (publ) (“Björn Borg”) are hereby invited to the annual general meeting, to be held on Thursday, 19 May 2022.
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April 7, 2022
Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board.
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February 2022
February 25, 2022
OCTOBER 1 – DECEMBER 31, 2021 The Group’s net sales amounted to SEK 180.6 M (160.4), an increase of 12.6 percent. Net sales for own e-commerce and e-tailers amounted to SEK 63.0 million (57.5), an inc...
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November 2021
November 19, 2021
JULY 1 – SEPTEMBER 30, 2021 The Group’s net sales amounted to SEK 240.1 million (224.9), an increase of 6.8 percent. Net sales for own e-commerce and e-tailers amounted to SEK 85.8 million (69.8), an ...
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August 2021
August 20, 2021
APRIL 1 – JUNE 30, 2021 The Group’s net sales amounted to SEK 162.8 million (148.0), an increase of 10.0 percent. Net sales for own e-commerce amounted to SEK 22.8 million (20.3), an increase of 12.6 per...
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July 2021
July 16, 2021
The interim report for the Björn Borg Group will be presented on August 20, 2021, but as the company expects to report a significantly higher result for the second quarter of the year compared to the ...
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May 2021
May 18, 2021
JANUARY 1 – MARCH 31, 2021
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May 18, 2021
At Björn Borg AB’s Annual General Meeting on 18 May 2021 the following resolutions were made:
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April 2021
April 14, 2021
The shareholders of Björn Borg AB (publ) (“Björn Borg”) are hereby invited to the annual general meeting, to be held on Tuesday, 18 May 2021.
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April 7, 2021
Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board.
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February 2021
February 26, 2021
OCTOBER 1 – DECEMBER 31, 2020
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November 2020
November 20, 2020
JULY 1 – SEPTEMBER 30, 2020 The Group’s net sales decreased 2.5 percent to SEK 224.9 million (230.6). Excluding currency effects, sales decreased 0.1 percent. Net sales for own e-commerce increased 13 ...
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August 2020
August 18, 2020
APRIL 1 – JUNE 30, 2020 The Group’s net sales increased 4.4 percent to SEK 148.0 million (141.7). Excluding currency effects, sales rose 8.0 percent. Net sales for own e-commerce increased 77 percent to ...
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June 2020
June 30, 2020
The Annual General Meeting of Björn Borg AB was held at 10.00 a.m. on 30 June 2020 at the company’s offices in Stockholm.
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June 24, 2020
As previously communicated, the outbreak of the Corona virus has negative impact on the Björn Borg Group’s business.
Björn Borg continues to take measures to minimize the negative effects of the outbreak and...
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June 9, 2020
The Björn Borg Annual Report and Sustainability Report for 2019 are now available at the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/ https://corporate.bjornborg.com/en/section/sustainability/sustainability-reports/ ...
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May 2020
May 28, 2020
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 30 June 2020 at 10.00 a.m., at the company's premises, at Tulegatan 11, Stockholm, ...
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May 14, 2020
JANUARY 1 – MARCH 31, 2020 The Group’s net sales decreased 8.6 percent to SEK 172.0 million (188.2). Excluding currency effects, sales were down 10.4 percent. Net sales for own e-commerce increased wit...
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May 12, 2020
As previously communicated Björn Borg AB has decided to postpone the annual general meeting due to the Corona virus. Instead of the previously announced date, the annual general meeting will be held on ...
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April 2020
April 29, 2020
As previously announced, Björn Borg AB has postponed its annual general meeting due to the Corona virus. The annual general meeting will be held on June 18, 2020 and the notice convening the annual general ...
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April 22, 2020
As previously communicated, Björn Borg AB estimates that the outbreak of the Corona virus will have substantial negative financial impact on the Björn Borg Group’s business. The extent of such impact is ...
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April 14, 2020
Due to the situation that the outbreak of the Corona virus has caused, Björn Borg AB has decided to postpone the annual general meeting 2020.
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April 3, 2020, 13:00 CET
Inför årsstämman i Björn Borg AB offentliggör valberedningen härmed sitt förslag avseende styrelseordförande och övriga styrelseledamöter. Valberedningen föreslår att styrelsen ska bestå av fem ledamöte...
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April 3, 2020
Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.
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March 2020
March 20, 2020
The outbreak of the Corona virus has led to significant changes in the world around us and affects the Björn Borg Group negatively. The extent of the impact is currently not possible to estimate, but ...
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February 2020
February 21, 2020
OCTOBER 1 – DECEMBER 31, 2019 The Group’s net sales decreased 0.2 percent to SEK 196.4 million (196.9). Excluding currency effects, sales decreased 3.1 percent. Net sales for own e-commerce and e-tailers amo...
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November 2019
November 15, 2019
JULY 1 – SEPTEMBER 30, 2019 The Group’s net sales increased 13.5 percent to SEK 230.6 million (203.1). Excluding currency effects, sales ros...
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August 2019
August 16, 2019
APRIL 1 – JUNE 30, 2019 The Group’s net sales increased 1.0 percent to SEK 141.7 million (140.3). Excluding currency effects, sales fell 2.2 percent. Net sales for own e-commerce and to e-tailers amounted to ...
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May 2019
May 14, 2019
The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 14 May 2019 at the company’s offices in Stockholm.
The Annual General Meeting adopted the income statement and balance sheet, the co...
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May 14, 2019
SALES GROWTH. 1 January - 31 March, 2019. The Group’s net sales increased 11.2 percent to SEK 188.2 million (169.2). Excluding currency effects, sales increased 7.1 percent. Net sales for own e-commerce a...
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April 2019
April 17, 2019
The Björn Borg Annual Report and Sustainability Report for 2018 are now available on the corporate website:
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April 9, 2019
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 14 May 2019 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm, ...
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February 2019
February 22, 2019
1 October - 31December 2018 The Group’s net sales increased 15.6 percent to SEK 196.9 million (170.3). Excluding currency effects, sales increased 11.6 percent. Net sales for own e-commerce and e-tailers a...
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November 2018
November 16, 2018
1 July – 30 September 2018. The Group’s net sales decreased 1.3 percent to SEK 203.1 million (205.7). Excluding currency effects sales decreased 6.1 percent.
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August 2018
August 17, 2018
1 APRIL – 30 JUNE, 2018 The Group’s net sales increased 4.1 percent to SEK 140.3 million (134.8). Excluding currency effects sales rose 1.2 percent. Net sales for own e-com and e-tailers amounted to 2...
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June 2018
June 7, 2018
Björn Borg has appointed Jens Nyström as new CFO. Jens will also be a member of Björn Borg Group’s management team and will report to the group CEO Henrik Bunge.
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May 2018
May 17, 2018
The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 17 May 2018 at the company’s offices in Stockholm.
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May 17, 2018
ONLINE SALES GROW. 1 JANUARY – 31 MARCH, 2018. The Group’s net sales fell 8.9 percent to SEK 169.2 million (185.7). Excluding currency effects sales fell 10.6 percent.
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April 2018
April 23, 2018
The Björn Borg Annual Report for 2017 is now available on the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/.
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April 12, 2018
The shareholders of Björn Borg AB are hereby invited to attend the annual general meeting, to be held on Thursday, 17 May 2018 at 5:30 p.m. at the company premises, at Tulegatan 11, Stockholm, Sweden. ...
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March 2018
March 23, 2018
Björn Borg AB hereby declares the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.
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February 2018
February 23, 2018
1 October - 31 December, 2017. The Group’s net sales fell 0.7 percent to SEK 170.3 million (171.4). Currency effects on sales were marginal in the quarter. The gross profit margin was 58.3 p...
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February 9, 2018
Björn Borg AB has acquired 25% of the shares in the group's Finnish subsidiary, Björn Borg Finland Oy. The stock was previously owned by the subsidiary CEO Ove Asplund. Björn Borg Finland Oy becomes who...
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November 2017
November 16, 2017
July 1 - September 30, 2017. The Group’s net sales increased by 14.3 percent to SEK 205.7 million (180.0). Currency effects on sales were marginal in the quarter.
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August 2017
August 18, 2017
1 April – 30 June, 2017. The Group’s net sales increased by 10.4 percent to SEK 134.8 million (122.2). Excluding currency effects sales increased by 7.2 percent. The gross profit margin was 52.1 percent (53...
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July 2017
July 7, 2017
On June 1, Antoine Huizinga, former Sales Director at Björn Borg Benelux, takes the helm as Managing Director for Björn Borg Benelux after former MD Luc Versmissen has decided to step down from the position t...
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May 2017
May 11, 2017
The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 11 May 2017 at the company’s offices in Stockholm.
The Annual General Meeting adopted the income statement and balance sheet, th...
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May 11, 2017
Sales increases
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April 2017
April 20, 2017
The Björn Borg Annual Report for 2016 is now available.
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April 6, 2017
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.
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February 2017
February 17, 2017
The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8).
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December 2016
December 8, 2016
Björn Borg acquires Baseline Group, the current distributor of Björn Borg products in the Netherlands and Belgium (Benelux). The distribution agreement for Benelux was terminated in December 2015, to e...
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November 2016
November 14, 2016
The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent.
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October 2016
October 10, 2016
Björn Borg received the world’s first-ever Healthy Business Award during the HR and leadership seminar Healthy Business in Stockholm yesterday, October 6th. Healthy Business Awards puts the light on co...
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August 2016
August 19, 2016
During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market.
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June 2016
May 2016
May 20, 2016
The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. CET on 19 May 2016 at the company’s offices in Stockholm.
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May 19, 2016
The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1). Sales were not affected by exchange rates. The gross profit margin was 50.0 percent (53.6). Operating profit amounted to SEK 1...
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May 16, 2016
Björn Borg has acquired the shares held by the minority shareholder of subsidiary Björn Borg UK Limited, representing 20% of total share. Following the acquisition, the UK subsidiary is now wholly owned b...
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April 2016
April 18, 2016
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Thursday, 19 May 2016 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm,...
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February 2016
December 2015
December 2, 2015
Björn Borg has terminated the distribution contract for the Netherlands, Belgium and Luxemburg, aiming to run the distribution of Björn Borg products in the region in-house. Current distributors...
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November 2015
August 2015
August 12, 2015
1 APRIL – 30 JUNE, 2015 The Group’s net sales increased by 2 percent to SEK 99.2 million (97.0). Excluding currency effects, sales fell by 5 percent. The gross profit margin was 53.0 percent...
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June 2015
June 10, 2015
Björn Borg has launched a new business plan for 2015-2019, focusing on sales growth and on transitioning the brand to a sports fashion brand. In connection with the implementation of the new business...
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May 2015
May 29, 2015
Annual Report in English, see pdf
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May 12, 2015
The Annual General Meeting of Björn Borg AB was held at 6 p.m. on 11 May, 2015 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,...
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May 11, 2015
JANUARY 1 – MARCH 31, 2015 The Group’s net sales decreased by 8 percent to SEK 131.1 million (142.8). Excluding currency effects, sales were down 16 percent. The gross profit margin was 53.6...
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April 2015
April 9, 2015
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Monday, 11 May 2015 at 6 p.m., at the company's premises, at Tulegatan 11, Stockholm,...
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February 2015
February 19, 2015
OCTOBER 1 – DECEMBER 31, 2014 The Group’s net sales increased by 36 percent to SEK 135.3 million (99.3). Excluding currency effects, net sales increased by 29 percent. The gross profit margin...
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December 2014
December 8, 2014
Björn Borg AB (publ) has acquired the shares of Baseline B.V. in the subsidiary Björn Borg Sport B.V. The acquisition is the first step in implementing a relocation of the Björn Borg sportswear...
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November 2014
November 17, 2014
JULY 1 – SEPTEMBER 30, 2014 The Group’s net sales increased by 2 percent to SEK 163.7 million (160.2). Excluding currency effects, sales were unchanged. The gross profit margin was 52.4 percent...
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August 2014
August 20, 2014
APRIL 1 – JUNE 30, 2014 The Group’s net sales decreased by 8 percent to SEK 97.0 million (105.8). Excluding currency effects, sales fell by 10 percent. The gross profit margin was 52.5 percent...
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May 2014
May 30, 2014
The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into...
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May 19, 2014
JANUARY 1 – MARCH 31, 2014
• The Group’s net sales increased by 9 percent to SEK 142.8 million (130.8). Excluding currency effects, sales rose by 8 percent.
• The gross profit margin...
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April 2014
April 30, 2014
The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in...
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April 11, 2014
The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2014 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,...
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April 10, 2014
Annual Report 2013, see PDF
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March 2014
March 24, 2014
Henrik Bunge has been appointed new CEO of Björn Borg. Henrik Bunge has an excellent track record from executive positions involving strong retail brands, most recently as CEO of Peak Performance...
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March 19, 2014
The annual report for 2013, Swedish version, is now available at Björn Borg´s website, www.bjornborg.com. An English version will be published shortly.
For further information,...
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March 10, 2014
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of...
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March 10, 2014
The Nomination Committee of Björn Borg proposes the election of Martin Bjäringer, Nathalie Schuterman and Anders Slettengren as new members of the Board of Directors. Martin Bjäringer,...
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February 2014
November 2013
November 8, 2013
Continued positive home market
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September 2013
September 30, 2013
After five years as President and CEO of Björn Borg, Arthur Engel has decided to leave the company. The recruitment of a replacement will now begin, during which time Arthur Engel will remain as CEO....
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September 26, 2013
Björn Borg’s distributor in the Netherlands has applied for a corporate reconstruction of its retail operations in the country. The plan is to implement a substantial reduction of the retail...
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September 3, 2013
Björn Borg decided in late 2011 to launch sales in China in cooperation with a local partner and since fall 2012 has been active in the country through a company with Björn Borg as principal...
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August 2013
August 23, 2013
Positive home market − weak Dutch market
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May 2013
May 31, 2013
Stockholm, Sweden, 31 May 2013 The Annual General Meeting 2013 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share...
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May 17, 2013
Björn Borg takes over Finland
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April 2013
April 30, 2013
The Annual General Meeting of Björn Borg 2013 resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in...
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April 18, 2013
The Annual General Meeting of Björn Borg AB was held at 5 pm on 17 April, 2013 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,...
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March 2013
March 22, 2013
The annual report for 2012, Swedish version, is now available at Björn Borg´s website, www.bjornborg.com. An English version will be published shortly. For more information, please contact: Björn Borg AB...
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March 11, 2013
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Wednesday, 17 April 2013 at 5 p.m., at the company's premises, at Tulegatan 11, Stockholm,...
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March 11, 2013
The Nomination Committee of Björn Borg proposes election of Isabelle Ducellier as a new director of the Board. Isabelle Ducellier is CEO of Pernod Ricard Sverige and will add valuable expertise in,...
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February 2013
February 14, 2013
Positive fourth quarter – continued weak market
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February 13, 2013
Björn Borg is acquiring the operations in Finland from the current distributor, Fashion Case Oy, owned by Anne Immonen. The brand currently has a strong position in the Finnish market, and the company...
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November 2012
November 12, 2012
200 000 shoppers viewed gangnam style flashmob
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November 9, 2012
Increased sales and profit
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October 2012
October 19, 2012
Björn Borg brings its new store concept Candy Store further, and opens its first underwear kiosk in Bluewater Shopping Centre, right outside of London. Björn Borg’s Candy Stores are designed...
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August 2012
August 23, 2012
On Shanghai’s West Nanjing Rd, the luxury-shopping street that houses flagship stores of numerous global brands, Swedish fashion brand Björn Borg is now launching a shop-in-shop in fashionable...
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August 22, 2012
Björn Borg at HarrodsPositive development in a continued weak market
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May 2012
May 4, 2012
The Annual General Meeting of Björn Borg AB was held at 6 pm on 3 May, 2012 at the company's offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the consolidated...
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May 3, 2012
INVESTMENTS REDUCE PROFIT
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May 3, 2012
On March 30, 2012, Björn Borg AB (publ) announced that the company had issued a five-year, unsecured, bond loan of SEK 200 million. In accordance with the terms and conditions of the bond loan, Björn...
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March 2012
March 30, 2012
Björn Borg issues a five-year senior unsecured bond loan of SEK 200 million. The offer was fully subscribed after broad interest from both private individuals as well as institutional investors....
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March 27, 2012
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.
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March 27, 2012
The Nomination Committee of Björn Borg proposes re-election of the directors Kerstin Hessius, Fredrik Lövstedt, Fabian Månsson, Mats H Nilsson, Vilhelm Schottenius and Michael Storåkers....
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March 21, 2012
Annual Report 2011
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March 21, 2012
The annual report for 2011, Swedish version, is now available at Björn Borg's website, www.bjornborg.com. An English version will be published shortly. For further information, please contact:
Björn...
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February 2012
February 15, 2012
February 15, 2012
Swedish northern lights will be seen over London, as Björn Borg kicks off London Fashion Week with an exclusive event on February 16. A short-film is launched on an enormous spray...
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February 9, 2012
A year of investing for growth
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December 2011
December 21, 2011
Björn Borg has decided to launch the brand in China. The new business will be established together with an experienced retail partner in China, through a new company with Björn Borg as the principal...
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November 2011
November 10, 2011
Good brand sales during the quarter
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August 2011
August 23, 2011
Borg and McEnroe in a new match APRIL 1 - JUNE 30, 2011 The Group's net sales increased by 1 percent to SEK 101.9 million (100.8). Excluding currency effects, sales rose by 11 percent. The gross profit...
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July 2011
July 1, 2011
The greatest sports duo of all time, Björn Borg and John McEnroe, will now join forces through the launch of a limited edition underwear collection. The unique collaboration will launch in August...
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May 2011
May 31, 2011
The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into...
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May 4, 2011
New markets begin to grow
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April 2011
April 29, 2011
The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in...
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April 15, 2011
The Annual General Meeting of Björn Borg AB was held at 5 pm on 14 April, 2011 at the company's offices in Stockholm.
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March 2011
March 18, 2011
The annual report for 2010 is now available at Björn Borg's website, www.bjornborg.com. For further information, please contact: Björn Borg AB, phone +46 8 506 33 700 The Group owns the Björn Borg trademark an...
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March 14, 2011
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. Notice of the Annual...
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March 14, 2011
The Nomination Committee of Björn Borg has proposed no changes to the Board of Directors of Björn Borg and re-election of all the directors i.e. Monika Elling, Kerstin Hessius, Fredrik Lövstedt,...
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February 2011
February 24, 2011
STRONG FOURTH QUARTER
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January 2011
January 13, 2011
Björn Borg is forming a new subsidiary in January 2011 to produce fashionable athletic and functional wear together with its Dutch distributor. The creation of a separate operation based in the Netherlands...
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November 2010
November 30, 2010
Magnus Teeling new CFO at Björn Borg
Magnus Teeling has been appointed new CFO at Björn Borg and enters his position in January, 2011. Most recently, Magnus held the position as CFO at the listed...
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November 11, 2010
INCREASED SALES AND STRONG MARGINS
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August 2010
August 19, 2010
CONTINUED POSITIVE TREND IN UNDERWEAR
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May 2010
May 6, 2010
POSITIVE SIGNS IN UNDERWEAR
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April 2010
April 16, 2010
The Annual General Meeting of Björn Borg AB was held at 5 pm on 15 April, 2010 at the company's offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the...
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March 2010
March 18, 2010
The annual report for 2009, is now available at Björn Borg's website, www.bjornborg.com.
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March 15, 2010
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of...
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March 1, 2010
The Nomination Committee of Björn Borg proposes that the Annual General Meeting 2010 elects Kerstin Hessius as a new member of the Board of Directors of Björn Borg. Kerstin Hessius, born 1958,...
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February 2010
February 11, 2010
Ready for long-term growth
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January 2010
January 4, 2010
Björn Borg has today received a disclosure notice setting out that Fredrik Lövstedt, Chairman of the board of Björn Borg, has increased his holdings in Björn Borg by 1,200,000 shares....
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November 2009
November 12, 2009
Aggressive investment in product development and exports
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August 2009
August 20, 2009
April 1 - June 30, 2009 Brand sales (excluding VAT) increased by 1 percent to SEK 386 million (382). The Group's net sales increased by 2 percent to SEK 97.8 million (95.8). The gross profit margin decreased...
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August 13, 2009
- Swedish Exports are showing the spirit at bjornborg.com
The Björn Borg consumers have the spirit; they're an inspiration to others and are showing this by posting photos of themselves wearing Björn...
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July 2009
July 7, 2009
For the collection of spring/summer of 2010, Björn Borg divides the swimwear collection into two lines, a glamorous, more mature Beach line and a younger, more playful Surf line. The swimwear is...
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July 7, 2009
STYLE
The Spring/Summer 2010 Menswear Collection style is sophisticated, yet relaxed and creates a feeling of subtle smartness.
The line has a masculine feeling and endless combinations of styling. Locker-room...
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June 2009
June 30, 2009
Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 89,200...
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June 22, 2009
For the collection of spring/summer of 2010, Björn Borg divides the underwear collection into five lines, reflecting different styles, making it easier for the consumer to find the perfect model....
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May 2009
May 15, 2009
Focus on underwear, innovative design and product development
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April 2009
April 24, 2009
The Annual General Meeting of Björn Borg AB was held at 5 pm on 23 April, 2009 at the company's offices in Stockholm.
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April 3, 2009
Annual report 2008
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March 2009
March 24, 2009
The annual report for 2008, Swedish version, is now available at Björn Borg's website, www.bjornborg.com. An English version will be published shortly.
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March 23, 2009
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of...
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March 6, 2009
The Nomination Committee of Björn Borg will, at the annual general meeting 2009, propose that Monica Elling and Fabian Månsson be elected as new members of the Board of Directors of Björn...
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February 2009
February 18, 2009
Higher full-year sales - weaker finish
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February 12, 2009
- Fashion Company Björn Borg encourages people to break up
Björn Borg proclaims love. Still, the Swedish fashion company encourages people to break up. But the idea behind more breakups is part...
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December 2008
December 30, 2008
Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 17,600...
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December 3, 2008
"Two male priests are married in a church by a female priest"
Björn Borg now introduces its new campaign video for the theme Love For All. The video's outcome may be surprising to many. What seems...
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November 2008
November 13, 2008
An Extraordinary General Meeting of Björn Borg AB (publ) today decided to adopt an incentive programme for the newly appointed President of Björn Borg AB, Arthur Engel, and the Vice President...
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November 12, 2008
Continued sales and profit growth in a weak market
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November 12, 2008
Continued sales and profit growth in a weak market
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October 2008
October 28, 2008
The Board of Directors of Björn Borg AB (publ) has today decided to convene an Extraordinary General Meeting, to be held on 13 November 2008 at 4 pm, at the company's premises, Skrapan, Götgatan...
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October 15, 2008
Björn Borg will hold a press meeting at its offices on Götgatan 78 in Stockholm today at 10:30 am.
Björn Borg, one of Sweden's most successful brands, is strengthening its management and...
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September 2008
September 3, 2008
INSPIRATION
The Spring/Summer RED collection from Björn Borg has the feeling of a 1920's Olympic stadium. The inspiration comes from historical sports such as track and field sports, rowing and,...
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August 2008
August 25, 2008
Information about a test on two pairs of black Björn Borg underwear showing high concentra-tion of the substance nonylphenol ethoxylate occured in the media last week. Björn Borg immediately...
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August 20, 2008
Weaker market softens,
but growth continues
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August 11, 2008
Björn Borg wants everybody to find love for all. In aid of this, the Swedish fashion company launches a free dating service, Love For All, www.bjornborg.com/love. Björn Borg guarantees a virtual...
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August 1, 2008
INSPIRATION INSPIRATION
The Spring/Summer Underwear/Swimwear Collection 09 from Björn Borg gets its inspiration from California Surf style with waves, longboards and bright colours. The collection...
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June 2008
June 16, 2008
With Grand Slam, Björn Borg recreates the classic concept for men's underwear with a totally new range. These underwear garments are made from exclusive cotton material, and complement the colorful...
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May 2008
May 7, 2008
CONTINUED GROWTH AND VERY GOOD PROFITABILITY
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May 7, 2008
CONTINUED GROWTH AND VERY GOOD PROFITABILITY
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April 2008
April 29, 2008
- George W Bush voted recipient at bjornborg.com/peace
The Björn Borg customers have made up their minds; George W Bush should have a load of discarded underwear delivered to the White House. Since...
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April 24, 2008
Martin Sjöström has been recruited to the position of Business Area Manager for clothing, Björn Borg's largest product area, and will be a member of the management team. Most recently he...
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April 11, 2008
The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2008 in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the consolidated income statement...
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April 3, 2008
Annual report Björn Borg 2007
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March 2008
March 18, 2008
The annual report for 2007, Swedish version, is now available at Björn Borg's website, bjornborg.com. An English version will be published shortly. For further information, please contact:
Nils Vinberg,...
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March 11, 2008
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual gen-eral meeting, to be held on Thursday, 10 April 2008, at 5 p.m. at Biografen Victoria, Götgatan 67, Stockholm,...
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February 2008
February 21, 2008
The previous mission, Peace on Earth, was based on Björn Borg encouraging the earth's population to send their "not sexy" underwear to the company. These will be sent on to the war mongers voted most...
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February 20, 2008
The annual report for 2007 will be available at Björn Borg's website, bjornborg.com, during week 12, 2008. For further information, please contact:
Nils Vinberg, CEO, phone +46 8 506 33 700, mobile...
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February 13, 2008
A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT
New markets gradually advancing
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February 13, 2008
A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT
New markets gradually advancing
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January 2008
January 31, 2008
INSPIRATION
The Fall/Winter menswear collection from Björn Borg gets its inspiration from an updated 70's boot camp. But in this case the boot camp is all about the game. It is about playing the...
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January 31, 2008
INSPIRATION
For the Fall/Winter underwear collection, Björn Borg has brought out their childhood kaleidoscopes.
No matter how you look through them you always manage to see something new. The next...
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November 2007
November 15, 2007
Growth and profitability remain at high levels
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November 15, 2007
Growth and profitability remain at high levels
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October 2007
October 24, 2007
In connection with UN day the Swedish fashion company Björn Borg is trying something new, hoping to reduce the number of wars being waged on our Earth. In their new international campaign the company...
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October 18, 2007
BJÖRN BORG EMPHASIZES ITS INTERNET PRESENCE WITH MAJOR LAUNCH OF NEW WEBSITE
Björn Borg today is launching its new website. The visuals are sumptuous and inviting and include a fictitious office...
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October 9, 2007
Pursuant to the resolution of the Annual General Meeting, Björn Borg's Nomination Committee shall consist of the Chairman of the Board and one representative of each of the company's three largest...
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August 2007
August 16, 2007
Continued strong growth with good profitability
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August 16, 2007
Continued strong growth with good profitability
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July 2007
July 3, 2007
BACKGROUND
Naturally, the concept starts off with Bjorn Borg's extensive tennis career. On the court, Borg was strong, fast and unforgiving, and overnight he became more popular than many celebrities...
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June 2007
June 27, 2007
Bjorn Borg marks Spring/Summer 2008 with a new menswear concept, and a collection inspired by Bjorn Borg's heydays in the end of the seventies and beginning of the eighties.
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June 20, 2007
BACKGROUND
Naturally, the concept starts off with Bjorn Borg's extensive tennis career. On the court, Borg was strong, fast and unforgiving, and overnight he became more popular than many celebrities...
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May 2007
May 24, 2007
A number of Swedish and foreign institutional investors have today acquired 2,669,040 shares in Björn Borg AB, corresponding to approximately 11 percent of the total number of shares in the company....
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May 15, 2007
January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK...
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May 15, 2007
January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK...
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March 2007
December 2006
December 12, 2006
The brand Björn Borg is being launched at the well-known fashion department store Selfridges in England. This investment is yet another step in the brand's international expansion, that has been intensified...
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May 2006