Press releases - Corporate
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
December 2008
December 30, 2008
Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 17,600...
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December 3, 2008
"Two male priests are married in a church by a female priest"
Björn Borg now introduces its new campaign video for the theme Love For All. The video's outcome may be surprising to many. What seems...
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November 2008
November 13, 2008
An Extraordinary General Meeting of Björn Borg AB (publ) today decided to adopt an incentive programme for the newly appointed President of Björn Borg AB, Arthur Engel, and the Vice President...
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November 12, 2008
Continued sales and profit growth in a weak market
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November 12, 2008
Continued sales and profit growth in a weak market
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October 2008
October 28, 2008
The Board of Directors of Björn Borg AB (publ) has today decided to convene an Extraordinary General Meeting, to be held on 13 November 2008 at 4 pm, at the company's premises, Skrapan, Götgatan...
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October 15, 2008
Björn Borg will hold a press meeting at its offices on Götgatan 78 in Stockholm today at 10:30 am.
Björn Borg, one of Sweden's most successful brands, is strengthening its management and...
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September 2008
September 3, 2008
INSPIRATION
The Spring/Summer RED collection from Björn Borg has the feeling of a 1920's Olympic stadium. The inspiration comes from historical sports such as track and field sports, rowing and,...
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August 2008
August 25, 2008
Information about a test on two pairs of black Björn Borg underwear showing high concentra-tion of the substance nonylphenol ethoxylate occured in the media last week. Björn Borg immediately...
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August 20, 2008
Weaker market softens,
but growth continues
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August 11, 2008
Björn Borg wants everybody to find love for all. In aid of this, the Swedish fashion company launches a free dating service, Love For All, www.bjornborg.com/love. Björn Borg guarantees a virtual...
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August 1, 2008
INSPIRATION INSPIRATION
The Spring/Summer Underwear/Swimwear Collection 09 from Björn Borg gets its inspiration from California Surf style with waves, longboards and bright colours. The collection...
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June 2008
June 16, 2008
With Grand Slam, Björn Borg recreates the classic concept for men's underwear with a totally new range. These underwear garments are made from exclusive cotton material, and complement the colorful...
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May 2008
May 7, 2008
CONTINUED GROWTH AND VERY GOOD PROFITABILITY
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May 7, 2008
CONTINUED GROWTH AND VERY GOOD PROFITABILITY
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April 2008
April 29, 2008
- George W Bush voted recipient at bjornborg.com/peace
The Björn Borg customers have made up their minds; George W Bush should have a load of discarded underwear delivered to the White House. Since...
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April 24, 2008
Martin Sjöström has been recruited to the position of Business Area Manager for clothing, Björn Borg's largest product area, and will be a member of the management team. Most recently he...
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April 11, 2008
The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2008 in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the consolidated income statement...
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April 3, 2008
Annual report Björn Borg 2007
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March 2008
March 18, 2008
The annual report for 2007, Swedish version, is now available at Björn Borg's website, bjornborg.com. An English version will be published shortly. For further information, please contact:
Nils Vinberg,...
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March 11, 2008
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual gen-eral meeting, to be held on Thursday, 10 April 2008, at 5 p.m. at Biografen Victoria, Götgatan 67, Stockholm,...
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February 2008
February 21, 2008
The previous mission, Peace on Earth, was based on Björn Borg encouraging the earth's population to send their "not sexy" underwear to the company. These will be sent on to the war mongers voted most...
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February 20, 2008
The annual report for 2007 will be available at Björn Borg's website, bjornborg.com, during week 12, 2008. For further information, please contact:
Nils Vinberg, CEO, phone +46 8 506 33 700, mobile...
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February 13, 2008
A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT
New markets gradually advancing
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February 13, 2008
A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT
New markets gradually advancing
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January 2008
January 31, 2008
INSPIRATION
The Fall/Winter menswear collection from Björn Borg gets its inspiration from an updated 70's boot camp. But in this case the boot camp is all about the game. It is about playing the...
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January 31, 2008
INSPIRATION
For the Fall/Winter underwear collection, Björn Borg has brought out their childhood kaleidoscopes.
No matter how you look through them you always manage to see something new. The next...
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