Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

April 2017

Björn Borg Annual Report 2016

The Björn Borg Annual Report for 2016 is now available.Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.Read more

February 2017

Björn Borg Year-end Report 2016

Björn Borg AB Year-end Report January – December 2016

The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8).Read more

Björn Borg introduces world’s first Twitter punching bag, to show love on Valentine’s Day.

Many have felt uneasy about the dark rivalry between first and foremost political antagonists as of late. What’s with the UK and the EU for instance? Trump and Clinton? Nationalism vs. globalism? And t...Read more

Research study shows that rivalry can both drive performance and compassion.

Have you ever had that gnawing feeling that your most fierce rival makes you perform better? Well, you are quite right. Sports fashion brand Björn Borg decided to investigate how much rivalry can improve ...Read more