Press releases - Corporate

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2008

December 30, 2008

Increased number of shares in Björn Borg

Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 17,600... Read more
December 30, 2008

Ökat antal aktier i Björn Borg

Till följd av att innehavare av teckningsoptioner i Björn Borg AB (publ) tecknat aktier i Björn Borg med utnyttjande av teckningsoptioner har antalet aktier i Björn Borg ökat... Read more
December 3, 2008

Björn Borg shows that love is for all in a new campaign video

"Two male priests are married in a church by a female priest" Björn Borg now introduces its new campaign video for the theme Love For All. The video's outcome may be surprising to many. What seems... Read more

November 2008

November 13, 2008

Report from Extraordinary General Meeting of Björn Borg

An Extraordinary General Meeting of Björn Borg AB (publ) today decided to adopt an incentive programme for the newly appointed President of Björn Borg AB, Arthur Engel, and the Vice President... Read more
November 13, 2008

Kommuniké från extra bolagsstämma i Björn Borg

Vid extra bolagsstämma i Björn Borg AB (publ) idag fattades beslut om ett incitaments-program för Björn Borg AB:s nye verkställande direktör Arthur Engel och vice verkstäl-lande... Read more
November 12, 2008

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008

Continued sales and profit growth in a weak market Read more
November 12, 2008

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008

Continued sales and profit growth in a weak market Read more
November 12, 2008

BJÖRN BORG AB DELÅRSRAPPORT JANUARI – SEPTEMBER 2008

Fortsatt omsättnings- och vinstökning i svag marknad Read more
November 12, 2008

BJÖRN BORG AB DELÅRSRAPPORT JANUARI – SEPTEMBER 2008

Fortsatt omsättnings- och vinstökning i svag marknad Read more

October 2008

October 28, 2008

Notice of Extraordinary General Meeting

The Board of Directors of Björn Borg AB (publ) has today decided to convene an Extraordinary General Meeting, to be held on 13 November 2008 at 4 pm, at the company's premises, Skrapan, Götgatan... Read more
October 28, 2008

Kallelse till extra bolagsstämma

Styrelsen för Björn Borg AB (publ) har idag beslutat att kalla till extra bolagsstämma den 13 november 2008 klockan 16.00 i bolagets lokaler i Skrapan, Götgatan 78 i Stockholm. Read more
October 15, 2008

Arthur Engel new President of Björn Borg

Björn Borg will hold a press meeting at its offices on Götgatan 78 in Stockholm today at 10:30 am. Björn Borg, one of Sweden's most successful brands, is strengthening its management and... Read more
October 15, 2008

Arthur Engel ny VD för Björn Borg

Björn Borg inbjuder till pressträff i bolagets lokaler, Götgatan 78, i Stockholm idag kl 10.30. Björn Borg, ett av Sveriges mest framgångsrika varumärkesföretag, stärker... Read more

September 2008

September 3, 2008

Björn Borg Presents Spring/Summer RED Collection – Historical Sporting with a New Take

INSPIRATION The Spring/Summer RED collection from Björn Borg has the feeling of a 1920's Olympic stadium. The inspiration comes from historical sports such as track and field sports, rowing and,... Read more

August 2008

August 25, 2008

Test results below recommended limits

Information about a test on two pairs of black Björn Borg underwear showing high concentra-tion of the substance nonylphenol ethoxylate occured in the media last week. Björn Borg immediately... Read more
August 25, 2008

Testresultat under rekommenderade gränsvärden

Efter att det förekommit uppgifter i media om för höga halter av ämnet nonylefenoletoxylat vid ett test av två par svarta Björn Borg-kalsonger, vidtog Björn Borg omgående... Read more
August 20, 2008

Interim Report for the first half year January – June 2008

Weaker market softens, but growth continues Read more
August 20, 2008

Delårsrapport för första halvåret januari – juni 2008

Svagare marknad dämpar - men tillväxten fortsätter Read more
August 13, 2008

Inbjudan till Analytiker- och pressträff

i samband med att Björn Borg lämnar delårsrapport för Q2 2008 Datum: Onsdag 20 augusti 2008 Tid: Kl 8.30 (rapporten släpps kl 7.30) Plats: Björn Borgs kontor, Götgatan... Read more
August 11, 2008

Björn Borg Launches Free Dating Site – The aim: everybody should find love

Björn Borg wants everybody to find love for all. In aid of this, the Swedish fashion company launches a free dating service, Love For All, www.bjornborg.com/love. Björn Borg guarantees a virtual... Read more
August 11, 2008

Björn Borg lanserar gratis dejtingsajt – Målet: alla ska hitta kärleken

Björn Borg vill att alla ska hitta kärleken. Som hjälp lanserar det svenska modeföretaget en gratis dejtingtjänst, Love For All, www.bjornborg.com/love. Björn Borg garanterar... Read more
August 1, 2008

Björn Borg Spring/Summer Underwear/Swimwear Collection 09 – Dream and Escape

INSPIRATION INSPIRATION The Spring/Summer Underwear/Swimwear Collection 09 from Björn Borg gets its inspiration from California Surf style with waves, longboards and bright colours. The collection... Read more

June 2008

June 16, 2008

Björn Borg lanserar ny kalsonglinje, Grand Slam – Designad med inspiration från Björn Borgs tidiga karriär

Björn Borg återskapar det klassiska herrkonceptet och tar fram en helt ny underklädeskollektion - Grand Slam. Kalsonglinjen som är i exklusiv bomull med raka linjer kompletterar Björn... Read more
June 16, 2008

Björn Borg launches Grand Slam, a new range of underwear – Design inspired by the early career of the tennis legend

With Grand Slam, Björn Borg recreates the classic concept for men's underwear with a totally new range. These underwear garments are made from exclusive cotton material, and complement the colorful... Read more

May 2008

May 7, 2008

Interim Report for the first quarter January – March 2008

CONTINUED GROWTH AND VERY GOOD PROFITABILITY Read more
May 7, 2008

Interim Report for the first quarter January – March 2008

CONTINUED GROWTH AND VERY GOOD PROFITABILITY Read more
May 7, 2008

Delårsrapport för första kvartalet januari – mars 2008

FORTSATT TILLVÄXT OCH MYCKET GOD LÖNSAMHET Read more
May 7, 2008

Delårsrapport för första kvartalet januari – mars 2008

FORTSATT TILLVÄXT OCH MYCKET GOD LÖNSAMHET Read more

April 2008

April 29, 2008

Inbjudan till Analytiker- och pressträff

i samband med att Björn Borg lämnar delårsrapport för Q1 2008 Datum: Onsdag 7 maj 2008 Tid: kl 8.30 (rapporten släpps kl 7.30) Plats: Björn Borgs kontor, Götgatan 78,... Read more
April 29, 2008

Björn Borg dumpar begagnade underkläder vid Vita Huset

- George W Bush utvald till mottagare efter omröstning på bjornborg.com/peace Björn Borgs kunder har bestämt sig; George W Bush är rätt mottagare av ett lass avlagda underkläder... Read more
April 29, 2008

Björn Borg is Dumping Used Underwear at the White House

- George W Bush voted recipient at bjornborg.com/peace The Björn Borg customers have made up their minds; George W Bush should have a load of discarded underwear delivered to the White House. Since... Read more
April 24, 2008

Björn Borg recruits top manager from Whyred

Martin Sjöström has been recruited to the position of Business Area Manager for clothing, Björn Borg's largest product area, and will be a member of the management team. Most recently he... Read more
April 24, 2008

Björn Borg rekryterar toppchef från Whyred

Martin Sjöström har rekryterats till tjänsten som affärsområdeschef för kläder, Björn Borgs största produktområde, och kommer att ingå i ledningsgruppen.... Read more
April 11, 2008

Report from Björn Borg’s Annual General Meeting 2008

The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2008 in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the consolidated income statement... Read more
April 11, 2008

Kommuniké från Björn Borgs årsstämma 2008

Björn Borg ABs årsstämma hölls kl 17.00 den 10 april 2008 i Stockholm. Vid årsstämman fastställdes moderbolagets och koncernens resultat- och balansräkning för... Read more
April 3, 2008

Annual report Björn Borg 2007

Annual report Björn Borg 2007   Read more

March 2008

March 18, 2008

Björn Borg’s annual report 2007

The annual report for 2007, Swedish version, is now available at Björn Borg's website, bjornborg.com. An English version will be published shortly. For further information, please contact: Nils Vinberg,... Read more
March 18, 2008

Björn Borgs årsredovisning 2007

Årsredovisningen för 2007 finns nu tillgänglig på Björn Borgs webbplats, www.bjornborg.com. För ytterligare information vänligen kontakta: Nils Vinberg, VD, tel 08-506 33 700, mobil 0708-63 11 01, nils.v... Read more
March 11, 2008

Notice of the Annual General Meeting of Björn Borg

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual gen-eral meeting, to be held on Thursday, 10 April 2008, at 5 p.m. at Biografen Victoria, Götgatan 67, Stockholm,... Read more
March 11, 2008

Kallelse till årsstämma i Björn Borg

Aktieägarna i Björn Borg AB (publ) kallas härmed till årsstämma torsdagen den 10 april 2008 klockan 17.00 på biografen Victoria, Götgatan 67 i Stockholm Read more

February 2008

February 21, 2008

Björn Borg challenges paparazzi photographers with a new mission on the web.

The previous mission, Peace on Earth, was based on Björn Borg encouraging the earth's population to send their "not sexy" underwear to the company. These will be sent on to the war mongers voted most... Read more
February 21, 2008

Björn Borg utmanar paparazzifotografer med nytt uppdrag på webben

Tidigare uppdrag, Peace on Earth, gick ut på att Björn Borg uppmuntrade jordens befolkning att skicka in sina avlagda underkläder till företaget. Dessa skickas sedan vidare till en... Read more
February 20, 2008

Information about the annual report

The annual report for 2007 will be available at Björn Borg's website, bjornborg.com, during week 12, 2008. For further information, please contact: Nils Vinberg, CEO, phone +46 8 506 33 700, mobile... Read more
February 20, 2008

Information om årsredovisning

Årsredovisning för Björn Borg AB för räkenskapsåret 2007 kommer att finnas tillgänglig på bolagets webbplats, bjornborg.com, under vecka 12, 2008. För ytterligare... Read more
February 13, 2008

Year-end report January – December 2007

A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT New markets gradually advancing Read more
February 13, 2008

YEAR-END REPORT JANUARY – DECEMBER 2007

A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT New markets gradually advancing Read more
February 13, 2008

BOKSLUTSKOMMUNIKÉ JANUARI – DECEMBER 2007

ETT ÅR MED STARK TILLVÄXT OCH KRAFTIGT ÖKAD VINST Nya marknader på successiv frammarsch Read more
February 13, 2008

Bokslutskommuniké Januari – December 2007

ETT ÅR MED STARK TILLVÄXT OCH KRAFTIGT ÖKAD VINST Nya marknader på successiv frammarsch Read more
February 6, 2008

Inbjudan till Analytiker- och pressträff

i samband med att Björn Borg lämnar bokslutskommuniké för 2007 Read more

January 2008

January 31, 2008

Björn Borg Fall/Winter 2008 underwear/loungewear collection a play with light

INSPIRATION For the Fall/Winter underwear collection, Björn Borg has brought out their childhood kaleidoscopes. No matter how you look through them you always manage to see something new. The next... Read more
January 31, 2008

Björn Borg presents menswear Fall/Winter 08 collection – play the game

INSPIRATION The Fall/Winter menswear collection from Björn Borg gets its inspiration from an updated 70's boot camp. But in this case the boot camp is all about the game. It is about playing the... Read more