Corporate | Björn Borg AB

March 30, 2023

Björn Borg AB nomination committee proposal for the Annual General Meeting.

Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board. Read more

April 7, 2022

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board. Read more

April 22, 2020

Update on the impact of the Corona virus on the Björn Borg Group

As previously communicated, Björn Borg AB estimates that the outbreak of the Corona virus will have substantial negative financial impact on the Björn Borg Group’s business. The extent of such impact is ... Read more

April 3, 2020, 13:00 CET

Valberedningens förslag till styrelse i Björn Borg AB

Inför årsstämman i Björn Borg AB offentliggör valberedningen härmed sitt förslag avseende styrelseordförande och övriga styrelseledamöter. Valberedningen föreslår att styrelsen ska bestå av fem ledamöte... Read more

February 9, 2018

Björn Borg subsidiary in Finland becomes wholly owned

Björn Borg AB has acquired 25% of the shares in the group's Finnish subsidiary, Björn Borg Finland Oy. The stock was previously owned by the subsidiary CEO Ove Asplund. Björn Borg Finland Oy becomes who... Read more

July 7, 2017

New MD at Björn Borg Benelux

On June 1, Antoine Huizinga, former Sales Director at Björn Borg Benelux, takes the helm as Managing Director for Björn Borg Benelux after former MD Luc Versmissen has decided to step down from the position t... Read more

Björn Borg HR Director Lena Nordin accepting the award

October 10, 2016

Björn Borg receives Healthy Business Award

Björn Borg received the world’s first-ever Healthy Business Award during the HR and leadership seminar Healthy Business in Stockholm yesterday, October 6th. Healthy Business Awards puts the light on co... Read more

June 13, 2016

BJÖRN BORG ANNUAL REPORT 2015

Report from Björn Borg’s Annual General Meeting 2016

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. CET on 19 May 2016 at the company’s offices in Stockholm. Read more

May 19, 2016

Björn Borg AB Interim Report January – March 2016

The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1). Sales were not affected by exchange rates. The gross profit margin was 50.0 percent (53.6). Operating profit amounted to SEK 1... Read more

May 16, 2016

Björn Borg acquires UK subsidiary.

Björn Borg has acquired the shares held by the minority shareholder of subsidiary Björn Borg UK Limited, representing 20% of total share. Following the acquisition, the UK subsidiary is now wholly owned b... Read more

April 18, 2016

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Thursday, 19 May 2016 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm,... Read more

February 19, 2016

BJÖRN BORG AB YEAR END-REPORT JANUARY – DECEMBER 2015

STRONG QUARTER Read more

December 2, 2015

BJÖRN BORG TAKES OVER DISTRIBUTION OF BJÖRN BORG PRODUCTS IN BENELUX

Björn Borg has terminated the distribution contract for the Netherlands, Belgium and Luxemburg, aiming to run the distribution of Björn Borg products in the region in-house. Current distributors... Read more

November 6, 2015

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2015

STRONG QUARTER Read more

August 12, 2015

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2015

1 APRIL – 30 JUNE, 2015 The Group’s net sales increased by 2 percent to SEK 99.2 million (97.0). Excluding currency effects, sales fell by 5 percent. The gross profit margin was 53.0 percent... Read more

June 10, 2015

COO LEAVES BJÖRN BORG

Björn Borg has launched a new business plan for 2015-2019, focusing on sales growth and on transitioning the brand to a sports fashion brand. In connection with the implementation of the new business... Read more

May 29, 2015

Björn Borg Annual Report 2014

Annual Report in English, see pdf Read more

May 12, 2015

Report from Björn Borg’s Annual General Meeting 2015

The Annual General Meeting of Björn Borg AB was held at 6 p.m. on 11 May, 2015 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,... Read more

May 11, 2015

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2015

JANUARY 1 – MARCH 31, 2015 The Group’s net sales decreased by 8 percent to SEK 131.1 million (142.8). Excluding currency effects, sales were down 16 percent. The gross profit margin was 53.6... Read more

April 9, 2015

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Monday, 11 May 2015 at 6 p.m., at the company's premises, at Tulegatan 11, Stockholm,... Read more

February 19, 2015

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2014

OCTOBER 1 – DECEMBER 31, 2014 The Group’s net sales increased by 36 percent to SEK 135.3 million (99.3). Excluding currency effects, net sales increased by 29 percent. The gross profit margin... Read more

December 8, 2014

BJÖRN BORG RELOCATES SPORTSWEAR OPERATIONS TO STOCKHOLM

Björn Borg AB (publ) has acquired the shares of Baseline B.V. in the subsidiary Björn Borg Sport B.V. The acquisition is the first step in implementing a relocation of the Björn Borg sportswear... Read more

November 17, 2014

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2014

JULY 1 – SEPTEMBER 30, 2014 The Group’s net sales increased by 2 percent to SEK 163.7 million (160.2). Excluding currency effects, sales were unchanged. The gross profit margin was 52.4 percent... Read more

August 20, 2014

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2014

APRIL 1 – JUNE 30, 2014 The Group’s net sales decreased by 8 percent to SEK 97.0 million (105.8). Excluding currency effects, sales fell by 10 percent. The gross profit margin was 52.5 percent... Read more

May 30, 2014

REDUCED NUMBER OF SHARES AND VOTES IN BJÖRN BORG AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into... Read more

May 19, 2014

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2014

JANUARY 1 – MARCH 31, 2014 • The Group’s net sales increased by 9 percent to SEK 142.8 million (130.8). Excluding currency effects, sales rose by 8 percent. • The gross profit margin... Read more

April 30, 2014

Temporary increase in the number of shares in Björn Borg AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in... Read more

April 11, 2014

Report from Björn Borg’s Annual General Meeting 2014

The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2014 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,... Read more

April 10, 2014

Annual Report 2013

Annual Report 2013, see PDF Read more

March 24, 2014

HENRIK BUNGE NEW CEO OF BJÖRN BORG

Henrik Bunge has been appointed new CEO of Björn Borg. Henrik Bunge has an excellent track record from executive positions involving strong retail brands, most recently as CEO of Peak Performance... Read more

March 19, 2014

BJÖRN BORG’S ANNUAL REPORT 2013

The annual report for 2013, Swedish version, is now available at Björn Borg´s website, www.bjornborg.com. An English version will be published shortly. For further information,... Read more

March 10, 2014

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of... Read more

March 10, 2014

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg proposes the election of Martin Bjäringer, Nathalie Schuterman and Anders Slettengren as new members of the Board of Directors. Martin Bjäringer,... Read more

February 14, 2014

BJÖRN BORG AB YEAR−END REPORT JANUARY – DECEMBER 2013

Weak finish Read more

November 8, 2013

BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2013

Continued positive home market Read more

September 30, 2013

ARTHUR ENGEL STEPS DOWN AS CEO OF BJÖRN BORG

After five years as President and CEO of Björn Borg, Arthur Engel has decided to leave the company. The recruitment of a replacement will now begin, during which time Arthur Engel will remain as CEO.... Read more

September 26, 2013

RECONSTRUCTION OF RETAIL OPERATIONS OF BJÖRN BORG’S DUTCH DISTRIBUTOR

Björn Borg’s distributor in the Netherlands has applied for a corporate reconstruction of its retail operations in the country. The plan is to implement a substantial reduction of the retail... Read more

September 3, 2013

BJÖRN BORG DISCONTINUES OPERATIONS IN CHINA

Björn Borg decided in late 2011 to launch sales in China in cooperation with a local partner and since fall 2012 has been active in the country through a company with Björn Borg as principal... Read more

August 23, 2013

BJÖRN BORG AB INTERIM REPORTJANUARY – JUNE 2013

Positive home market − weak Dutch market Read more

May 31, 2013

Press release: Reduced number of shares and votes in Björn Borg AB

Stockholm, Sweden, 31 May 2013 The Annual General Meeting 2013 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share... Read more

May 17, 2013

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2013

Björn Borg takes over Finland Read more

April 30, 2013

Temporary increase in the number of shares in Björn Borg AB

The Annual General Meeting of Björn Borg 2013 resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in... Read more

April 18, 2013

Report from Björn Borg’s Annual General Meeting 2013

The Annual General Meeting of Björn Borg AB was held at 5 pm on 17 April, 2013 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,... Read more

March 22, 2013

Björn Borg’s annual report 2012

The annual report for 2012, Swedish version, is now available at Björn Borg´s website, www.bjornborg.com. An English version will be published shortly. For more information, please contact: Björn Borg AB... Read more

March 11, 2013

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Wednesday, 17 April 2013 at 5 p.m., at the company's premises, at Tulegatan 11, Stockholm,... Read more

March 11, 2013

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg proposes election of Isabelle Ducellier as a new director of the Board. Isabelle Ducellier is CEO of Pernod Ricard Sverige and will add valuable expertise in,... Read more

February 14, 2013

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2012

Positive fourth quarter – continued weak market Read more

February 13, 2013

BJÖRN BORG ACQUIRES OPERATIONS IN FINLAND

Björn Borg is acquiring the operations in Finland from the current distributor, Fashion Case Oy, owned by Anne Immonen. The brand currently has a strong position in the Finnish market, and the company... Read more

November 12, 2012

MASS EVENT UNCOVERED NEW BJÖRN BORG STORE IN SHANGHAI

200 000 shoppers viewed gangnam style flashmob Read more

November 9, 2012

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2012

Increased sales and profit Read more

October 19, 2012

Björn borg launches its first UNDERWEAR Candy store in england

Björn Borg brings its new store concept Candy Store further, and opens its first underwear kiosk in Bluewater Shopping Centre, right outside of London. Björn Borg’s Candy Stores are designed... Read more

August 23, 2012

BJÖRN BORG ESTABLISHES FIRST STORE IN CHINA

On Shanghai’s West Nanjing Rd, the luxury-shopping street that houses flagship stores of numerous global brands, Swedish fashion brand Björn Borg is now launching a shop-in-shop in fashionable... Read more

August 22, 2012

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2012

Björn Borg at HarrodsPositive development in a continued weak market Read more

May 4, 2012

Report from Björn Borg’s Annual General Meeting 2012

The Annual General Meeting of Björn Borg AB was held at 6 pm on 3 May, 2012 at the company's offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the consolidated... Read more

May 3, 2012

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2012

INVESTMENTS REDUCE PROFIT Read more

May 3, 2012

Björn Borg publishes prospectus and applies for listing of issued bond loan on NASDAQ OMX Stockholm

On March 30, 2012, Björn Borg AB (publ) announced that the company had issued a five-year, unsecured, bond loan of SEK 200 million. In accordance with the terms and conditions of the bond loan, Björn... Read more

March 30, 2012

Björn Borg issues five-year, SEK 200 million bond loan

Björn Borg issues a five-year senior unsecured bond loan of SEK 200 million. The offer was fully subscribed after broad interest from both private individuals as well as institutional investors.... Read more

March 27, 2012

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. Read more

March 27, 2012

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg

The Nomination Committee of Björn Borg proposes re-election of the directors Kerstin Hessius, Fredrik Lövstedt, Fabian Månsson, Mats H Nilsson, Vilhelm Schottenius and Michael Storåkers.... Read more

March 21, 2012

Annual Report 2011

Annual Report 2011 Read more

March 21, 2012

Björn Borg’s annual report 2011

The annual report for 2011, Swedish version, is now available at Björn Borg's website, www.bjornborg.com. An English version will be published shortly. For further information, please contact: Björn... Read more

February 15, 2012

BRAND BUILDING STEP-UP – SPECTACULAR EVENT IN CONNECTION TO LONDON FASHION WEEK

February 15, 2012 Swedish northern lights will be seen over London, as Björn Borg kicks off London Fashion Week with an exclusive event on February 16. A short-film is launched on an enormous spray... Read more

February 9, 2012

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2011

A year of investing for growth Read more

December 21, 2011

Björn Borg is launching in China

Björn Borg has decided to launch the brand in China. The new business will be established together with an experienced retail partner in China, through a new company with Björn Borg as the principal... Read more

November 10, 2011

BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2011

Good brand sales during the quarter Read more

August 23, 2011

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2011

Borg and McEnroe in a new match APRIL 1 - JUNE 30, 2011 The Group's net sales increased by 1 percent to SEK 101.9 million (100.8). Excluding currency effects, sales rose by 11 percent. The gross profit... Read more

July 1, 2011

BORG AND MCENROE TAKE THEIR RIVALRY TO THE NEXT LEVEL

The greatest sports duo of all time, Björn Borg and John McEnroe, will now join forces through the launch of a limited edition underwear collection. The unique collaboration will launch in August... Read more

May 31, 2011

Decreased number of shares in Björn Borg

The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into... Read more

May 4, 2011

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2011

New markets begin to grow Read more

April 29, 2011

Temporary increase in the number of shares in Björn Borg

The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in... Read more

April 15, 2011

Report from Björn Borg’s Annual General Meeting 2011

The Annual General Meeting of Björn Borg AB was held at 5 pm on 14 April, 2011 at the company's offices in Stockholm. Read more

March 18, 2011

Björn Borg’s annual report 2010

The annual report for 2010 is now available at Björn Borg's website, www.bjornborg.com. For further information, please contact: Björn Borg AB, phone +46 8 506 33 700 The Group owns the Björn Borg trademark an... Read more

March 14, 2011

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. Notice of the Annual... Read more

March 14, 2011

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg has proposed no changes to the Board of Directors of Björn Borg and re-election of all the directors i.e. Monika Elling, Kerstin Hessius, Fredrik Lövstedt,... Read more

February 24, 2011

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2010

STRONG FOURTH QUARTER Read more

January 13, 2011

New clothing venture established in the Netherlands – Björn Borg Sport

Björn Borg is forming a new subsidiary in January 2011 to produce fashionable athletic and functional wear together with its Dutch distributor. The creation of a separate operation based in the Netherlands... Read more

November 30, 2010

Magnus Teeling new CFO at Björn Borg

Magnus Teeling new CFO at Björn Borg Magnus Teeling has been appointed new CFO at Björn Borg and enters his position in January, 2011. Most recently, Magnus held the position as CFO at the listed... Read more

November 11, 2010

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2010

INCREASED SALES AND STRONG MARGINS Read more

August 19, 2010

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2010

CONTINUED POSITIVE TREND IN UNDERWEAR Read more

May 6, 2010

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2010

POSITIVE SIGNS IN UNDERWEAR Read more

April 16, 2010

Report from Björn Borg’s Annual General Meeting 2010

The Annual General Meeting of Björn Borg AB was held at 5 pm on 15 April, 2010 at the company's offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the... Read more

March 18, 2010

Björn Borg’s annual report 2009

The annual report for 2009, is now available at Björn Borg's website, www.bjornborg.com. Read more

March 15, 2010

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of... Read more

March 1, 2010

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg proposes that the Annual General Meeting 2010 elects Kerstin Hessius as a new member of the Board of Directors of Björn Borg. Kerstin Hessius, born 1958,... Read more

February 11, 2010

YEAR-END REPORT JANUARY – DECEMBER 2009

Ready for long-term growth Read more

January 4, 2010

Disclosure notice regarding Björn Borg

Björn Borg has today received a disclosure notice setting out that Fredrik Lövstedt, Chairman of the board of Björn Borg, has increased his holdings in Björn Borg by 1,200,000 shares.... Read more

November 12, 2009

INTERIM REPORT JANUARY – SEPTEMBER 2009

Aggressive investment in product development and exports Read more

August 20, 2009

INTERIM REPORT FOR THE FIRST HALF-YEAR JANUARY – JUNE 2009

April 1 - June 30, 2009 Brand sales (excluding VAT) increased by 1 percent to SEK 386 million (382). The Group's net sales increased by 2 percent to SEK 97.8 million (95.8). The gross profit margin decreased... Read more

August 13, 2009

Spreading the spirit of Björn Borg all over the world

- Swedish Exports are showing the spirit at bjornborg.com The Björn Borg consumers have the spirit; they're an inspiration to others and are showing this by posting photos of themselves wearing Björn... Read more

July 7, 2009

Björn Borg Spring/Summer Swimwear Collection 2010

For the collection of spring/summer of 2010, Björn Borg divides the swimwear collection into two lines, a glamorous, more mature Beach line and a younger, more playful Surf line. The swimwear is... Read more

July 7, 2009

Björn Borg Presents the Spring/Summer 2010 Menswear Collection

STYLE The Spring/Summer 2010 Menswear Collection style is sophisticated, yet relaxed and creates a feeling of subtle smartness. The line has a masculine feeling and endless combinations of styling. Locker-room... Read more

June 30, 2009

Increased number of shares in Björn Borg

Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 89,200... Read more

June 22, 2009

Björn Borg Spring/Summer Underwear Collection 2010

For the collection of spring/summer of 2010, Björn Borg divides the underwear collection into five lines, reflecting different styles, making it easier for the consumer to find the perfect model.... Read more

May 15, 2009

INTERIM REPORT FOR THE FIRST QUARTER JANUARY – MARCH 2009

Focus on underwear, innovative design and product development Read more

April 24, 2009

Report from Björn Borg’s Annual General Meeting 2009

The Annual General Meeting of Björn Borg AB was held at 5 pm on 23 April, 2009 at the company's offices in Stockholm. Read more

April 3, 2009

Annual report 2008

Annual report 2008 Read more

March 24, 2009

Björn Borg’s annual report 2008

The annual report for 2008, Swedish version, is now available at Björn Borg's website, www.bjornborg.com. An English version will be published shortly. Read more

March 23, 2009

Notice of the Annual General Meeting of Björn Borg

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of... Read more

March 6, 2009

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg will, at the annual general meeting 2009, propose that Monica Elling and Fabian Månsson be elected as new members of the Board of Directors of Björn... Read more

February 18, 2009

YEAR-END REPORT JANUARY – DECEMBER 2008

Higher full-year sales - weaker finish Read more

February 12, 2009

Break up – in the name of love

- Fashion Company Björn Borg encourages people to break up Björn Borg proclaims love. Still, the Swedish fashion company encourages people to break up. But the idea behind more breakups is part... Read more

December 30, 2008

Increased number of shares in Björn Borg

Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 17,600... Read more

December 3, 2008

Björn Borg shows that love is for all in a new campaign video

"Two male priests are married in a church by a female priest" Björn Borg now introduces its new campaign video for the theme Love For All. The video's outcome may be surprising to many. What seems... Read more

November 13, 2008

Report from Extraordinary General Meeting of Björn Borg

An Extraordinary General Meeting of Björn Borg AB (publ) today decided to adopt an incentive programme for the newly appointed President of Björn Borg AB, Arthur Engel, and the Vice President... Read more

November 12, 2008

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008

Continued sales and profit growth in a weak market Read more

November 12, 2008

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008

Continued sales and profit growth in a weak market Read more

October 28, 2008

Notice of Extraordinary General Meeting

The Board of Directors of Björn Borg AB (publ) has today decided to convene an Extraordinary General Meeting, to be held on 13 November 2008 at 4 pm, at the company's premises, Skrapan, Götgatan... Read more

October 15, 2008

Arthur Engel new President of Björn Borg

Björn Borg will hold a press meeting at its offices on Götgatan 78 in Stockholm today at 10:30 am. Björn Borg, one of Sweden's most successful brands, is strengthening its management and... Read more

September 3, 2008

Björn Borg Presents Spring/Summer RED Collection – Historical Sporting with a New Take

INSPIRATION The Spring/Summer RED collection from Björn Borg has the feeling of a 1920's Olympic stadium. The inspiration comes from historical sports such as track and field sports, rowing and,... Read more

August 25, 2008

Test results below recommended limits

Information about a test on two pairs of black Björn Borg underwear showing high concentra-tion of the substance nonylphenol ethoxylate occured in the media last week. Björn Borg immediately... Read more

August 20, 2008

Interim Report for the first half year January – June 2008

Weaker market softens, but growth continues Read more

August 11, 2008

Björn Borg Launches Free Dating Site – The aim: everybody should find love

Björn Borg wants everybody to find love for all. In aid of this, the Swedish fashion company launches a free dating service, Love For All, www.bjornborg.com/love. Björn Borg guarantees a virtual... Read more

August 1, 2008

Björn Borg Spring/Summer Underwear/Swimwear Collection 09 – Dream and Escape

INSPIRATION INSPIRATION The Spring/Summer Underwear/Swimwear Collection 09 from Björn Borg gets its inspiration from California Surf style with waves, longboards and bright colours. The collection... Read more

June 16, 2008

Björn Borg launches Grand Slam, a new range of underwear – Design inspired by the early career of the tennis legend

With Grand Slam, Björn Borg recreates the classic concept for men's underwear with a totally new range. These underwear garments are made from exclusive cotton material, and complement the colorful... Read more

May 7, 2008

Interim Report for the first quarter January – March 2008

CONTINUED GROWTH AND VERY GOOD PROFITABILITY Read more

May 7, 2008

Interim Report for the first quarter January – March 2008

CONTINUED GROWTH AND VERY GOOD PROFITABILITY Read more

April 29, 2008

Björn Borg is Dumping Used Underwear at the White House

- George W Bush voted recipient at bjornborg.com/peace The Björn Borg customers have made up their minds; George W Bush should have a load of discarded underwear delivered to the White House. Since... Read more

April 24, 2008

Björn Borg recruits top manager from Whyred

Martin Sjöström has been recruited to the position of Business Area Manager for clothing, Björn Borg's largest product area, and will be a member of the management team. Most recently he... Read more

April 11, 2008

Report from Björn Borg’s Annual General Meeting 2008

The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2008 in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the consolidated income statement... Read more

April 3, 2008

Annual report Björn Borg 2007

Annual report Björn Borg 2007 Read more

March 18, 2008

Björn Borg’s annual report 2007

The annual report for 2007, Swedish version, is now available at Björn Borg's website, bjornborg.com. An English version will be published shortly. For further information, please contact: Nils Vinberg,... Read more

March 11, 2008

Notice of the Annual General Meeting of Björn Borg

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual gen-eral meeting, to be held on Thursday, 10 April 2008, at 5 p.m. at Biografen Victoria, Götgatan 67, Stockholm,... Read more

February 21, 2008

Björn Borg challenges paparazzi photographers with a new mission on the web.

The previous mission, Peace on Earth, was based on Björn Borg encouraging the earth's population to send their "not sexy" underwear to the company. These will be sent on to the war mongers voted most... Read more

February 20, 2008

Information about the annual report

The annual report for 2007 will be available at Björn Borg's website, bjornborg.com, during week 12, 2008. For further information, please contact: Nils Vinberg, CEO, phone +46 8 506 33 700, mobile... Read more

February 13, 2008

YEAR-END REPORT JANUARY – DECEMBER 2007

A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT New markets gradually advancing Read more

February 13, 2008

Year-end report January – December 2007

A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT New markets gradually advancing Read more

January 31, 2008

Björn Borg presents menswear Fall/Winter 08 collection – play the game

INSPIRATION The Fall/Winter menswear collection from Björn Borg gets its inspiration from an updated 70's boot camp. But in this case the boot camp is all about the game. It is about playing the... Read more

January 31, 2008

Björn Borg Fall/Winter 2008 underwear/loungewear collection a play with light

INSPIRATION For the Fall/Winter underwear collection, Björn Borg has brought out their childhood kaleidoscopes. No matter how you look through them you always manage to see something new. The next... Read more

November 15, 2007

Interim Report January – September 2007

Growth and profitability remain at high levels Read more

November 15, 2007

Interim Report January – September 2007

Growth and profitability remain at high levels Read more

October 24, 2007

Björn Borg makes peace using discarded underwear

In connection with UN day the Swedish fashion company Björn Borg is trying something new, hoping to reduce the number of wars being waged on our Earth. In their new international campaign the company... Read more

October 18, 2007

Björn Borg takes innovative and creative approach in launching the new BjornBorg.com

BJÖRN BORG EMPHASIZES ITS INTERNET PRESENCE WITH MAJOR LAUNCH OF NEW WEBSITE Björn Borg today is launching its new website. The visuals are sumptuous and inviting and include a fictitious office... Read more

October 9, 2007

Nomination Committee in Björn Borg AB

Pursuant to the resolution of the Annual General Meeting, Björn Borg's Nomination Committee shall consist of the Chairman of the Board and one representative of each of the company's three largest... Read more

August 16, 2007

Interim report for the first half year January-June 2007

Continued strong growth with good profitability Read more

August 16, 2007

Interim report for the first half year January-June 2007

Continued strong growth with good profitability Read more

July 3, 2007

New Menswear diffusion line from Bjorn Borg

BACKGROUND Naturally, the concept starts off with Bjorn Borg's extensive tennis career. On the court, Borg was strong, fast and unforgiving, and overnight he became more popular than many celebrities... Read more

June 27, 2007

Bjorn Borg goes premium fashion with premiere collection smash

Bjorn Borg marks Spring/Summer 2008 with a new menswear concept, and a collection inspired by Bjorn Borg's heydays in the end of the seventies and beginning of the eighties. Read more

June 20, 2007

New Underwear collection celebrates the golden days of the French Riviera

BACKGROUND Naturally, the concept starts off with Bjorn Borg's extensive tennis career. On the court, Borg was strong, fast and unforgiving, and overnight he became more popular than many celebrities... Read more

May 24, 2007

Additional institutional investors acquire holdings in Björn Borg

A number of Swedish and foreign institutional investors have today acquired 2,669,040 shares in Björn Borg AB, corresponding to approximately 11 percent of the total number of shares in the company.... Read more

May 15, 2007

Björn Borg AB Interim report for the first quarter January – March 2007

January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK... Read more

May 15, 2007

Björn Borg AB Interim report for the first quarter January – March 2007

January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK... Read more

March 30, 2007

Annual report 2006

Björn Borg launch at Selfridges, England

The brand Björn Borg is being launched at the well-known fashion department store Selfridges in England. This investment is yet another step in the brand's international expansion, that has been intensified... Read more